How to Use Color and Lighting in Display Visual Merchandising

How to Use Color and Lighting in Display Visual Merchandising

Visual merchandising creates a store’s first conversation with a customer. Before any interaction, the strategic use of color and lighting establishes mood, directs attention, and defines product appeal. These two elements form a foundational toolkit for building compelling retail environments. Mastering their application is central to effective display visual merchandising. Color Directs Emotion and Attention: Color […]

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