The decision to hire an SEO agency in Abu Dhabi can seem scary at first. How to tell if your SEO agency is doing good work or bad? Your SEO agency needs to have something positive to point you to.
Ask your SEO agency which strategies they are using to help them optimize their website and link profile for your business. Ask if they are using internal and external link building tools to build back links. Are they creating content that is optimized with different keywords? Have they been making changes to their site to make it more search engine friendly?
If the answer to all of these questions is “yes,” there is no reason to continue further with your evaluation. You should understand that businesses like yours want to rank high in the major search engines. They aren’t going to do anything without having evidence that they are working to improve their rankings and generate more traffic. Even though they may have done everything internally to optimize their site, it is unlikely that they have done everything to market themselves successfully at the same time.
You might be wondering as to why you should take on the services of an SEO agency in the first place. The answer is that many companies have no idea what it takes to get their sites to the top of Google’s or Yahoo’s rankings. That is why you need to have a trusted partner in place that can handle the legwork for you so that you can focus on running your business. This type of partner will understand that you need results now – not some time in the future.
Do you know what keywords your potential target audience is using to find you? This is a critical piece of information that you should look for in any SEO agency that you are considering working with. If the agency doesn’t offer you this type of information, you need to move on. The top SEO agency will optimize their websites for your target audience and then strategically include the words in their content that will generate the most traffic. However, this isn’t always possible to do unless you hire them to handle all of your online marketing efforts.